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Plain-English guides for small businesses.

Websites, apps, CRMs and AI: for cafes, salons and clinics, and for fintech, construction and agencies. Honest answers, including when you don’t need something.

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41 articles

E-commerce · 6 min

"Shopify or a Custom Store? How to Decide in 2026"

When Shopify is the right call, when a custom store pays for itself, and the five signs your business has outgrown a theme. From a developer who builds both kinds.

#E-commerce#Websites#Pricing
E-commerce · 5 min

"B2B Ordering Apps for Wholesale Distributors: What They Need"

What a wholesale distributor's ordering app and website need, from barcode reordering and bills to per-warehouse pages and age gates, based on a live build for a 6,000-item catalogue.

#E-commerce#Mobileapps#Websites
Fintech · 4 min

Fintech: Do You Need an App, a Website, or Both?

Most fintech teams build an app first and regret the order. How to decide what to build, based on what your product actually asks people to do.

#Fintech#Mobileapps#Websites

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