Project 27 / 28
JJD
B2B Wholesale Website & Ordering App
Website and B2B ordering app for a cash & carry wholesale distributor supplying convenience stores across Massachusetts and Rhode Island.
- Category
- B2B Commerce
- Role
- Design & development
- Team
- 2 people
- Market
- Massachusetts & Rhode Island, USA
- Status
- Live
01. Overview
James J. Duffy Inc. is a cash & carry wholesale distributor supplying independent convenience stores from three warehouses in Auburn MA, Chelsea MA and Pawtucket RI. It carries over 6,000 products — roughly 70% tobacco, plus snacks, beverages, grocery and household essentials.
The website is a WordPress build on a customised OceanWP child theme with Elementor, structured around those three warehouses: a landing page for each location, plus services, products, blog and contact. Because most of the catalogue is tobacco, an age-verification gate sits in front of the site, and a click-to-chat WhatsApp button gives store owners a direct line for pre-orders.
The companion B2B app lets shop owners order stock, look up products by barcode and check their bills.
02. Details
Key features
- A landing page per warehouse (Auburn, Chelsea, Pawtucket)
- Age-verification gate for tobacco compliance
- Products & services pages for a 6,000+ item catalogue
- WhatsApp click-to-chat for pre-orders
- Enquiry forms
- Blog for search traffic
- Organisation, breadcrumb & site schema
- App: product ordering
- App: barcode product search
- App: bills
Benefits
- Each warehouse can be found in local search
- Tobacco content stays behind an age gate
- Pre-orders arrive on WhatsApp instead of phone tag
- One catalogue story across web and app